Apple Search Ads attribution without the black box
Your Apple Ads are either printing money or burning it.
Do you know which?
Most teams can see installs. Some can see revenue. Almost nobody can cleanly connect revenue back to the exact Apple Ads campaign without paying for an MMP.
This repository shows how to use Apple’s AdServices framework to reconcile attribution with your own data — so you can see which campaigns bring revenue, and which quietly lose money.
The pain
Installs lie.
A campaign can look cheap and still attract users who never pay.
The question
Which campaign made revenue?
Not which campaign got taps. Not which got installs. Which one actually paid back.
The fix
Use AdServices.
Reconcile Apple attribution with your backend revenue data without renting a black box.
MMPs are useful.
But not always necessary.
If your main problem is Apple Ads attribution, you may not need another dashboard, another SDK, or another vendor between your app and your revenue data.
You need the campaign attribution token, the right server-side flow, and a clean way to reconcile it against purchases, trials, subscriptions, or internal user IDs.
That is what this repository is designed to show.